Frequently asked
The questions
buyers actually ask
Straight answers about timelines, pricing, compliance and what a lead contains. Where the honest answer is that it depends on the engagement, we say that instead of inventing a number.
How quickly can a campaign start?
It depends on the engagement, and any supplier who gives you a start date before seeing your offer and your data is guessing.
Three things set the pace: how quickly we can agree the qualification criteria and what disqualifies a prospect, whether the data is ready and screened for the states or regions being called, and training agents on your product. We will not put an agent on a live call before they are trained on it to hit a date.
We give you a realistic date after the first conversation, once we know which of those three is the constraint.
What do you need from me to begin?
Your offer in enough detail that we can write a script for it, a clear definition of who you want to reach and just as importantly what disqualifies a prospect, and the markets or states in scope.
If you are supplying the data, we need the file and your confirmation that it was lawfully obtained and that you have a basis for it to be called. We screen everything before dialing it, but screening cannot create consent that was never given. If we are sourcing the data, we need to know which qualifying fields actually matter to you.
Then your approval on the script and on the disposition set you want reported against.
How is pricing structured?
Per engagement, quoted after a conversation. There is no rate card on this site because any published number would be wrong for most of the people reading it.
What moves the price: the vertical, the market, the volume, how complex the qualification is, and whether we are sourcing the data or dialing yours. A UK business energy campaign and a US solar campaign are not the same piece of work and should not carry the same price.
Whatever we agree is written into an Order before work starts, so the number does not move afterwards.
What markets and verticals do you cover?
We dial into, and supply leads and data enrichment in, the United States, the United Kingdom and Canada. Those are the three markets our compliance architecture is built for.
Four verticals: residential solar, roofing, debt settlement, and business energy and utilities. We have also run card payment services in the UK, but that campaign last dialled in July 2026 and is archived, so we list it as history rather than as something we are currently staffed for.
We do not take campaigns in verticals we have not run. Learning your vertical on your budget is not a service.
How many leads do you have, and what is data enrichment?
More than 15 million leads under management across the US, the UK and Canada, sourced by us rather than bought in as a finished list, and screened before they reach you.
Data enrichment adds what a record is missing: contact detail, property data and business data. We enrich our own leads, and we can enrich records you already hold, so your list comes back complete and checked.
Tell us the market, the vertical and the fields you need, and we will tell you what we can supply and at what cadence.
How do you handle compliance and DNC?
The dialer enforces it, not the agent. Because we built the platform rather than renting one, the rules sit inside the thing that places the call.
Calling windows are evaluated against the lead's own timezone rather than the agent's. Attempt caps are held per record against the cap for that record's state. DNC status is checked at the moment of dialing, not only when the data was imported, because a number clean on Monday can be registered by Thursday. Recording consent is gated by state. UK records are screened against TPS and CTPS, and Canadian records against the National Do Not Call List.
An opt-out is applied across every campaign we run, not just the one that generated it. Data you supply is screened on exactly the same terms as data we source.
The full compliance architecture
Are calls recorded, and can I hear them?
Every call on every campaign is recorded, applying the consent rules for the state or country being called. In two-party consent states the consent gate is armed and the required disclosure is part of the call flow.
Yes, you can hear them. Recordings for any call on your campaign are available on request within the retention period set in your Order. You also get the QA outcomes, including anything the review process flagged as a compliance exception rather than it being averaged away.
What does a lead include?
Name, full postal address, telephone number, and the qualifying fields for the vertical. For residential solar that means homeowner status, property type, roof condition and current energy spend. For business energy it means the decision maker, contract end date, current supplier, site count, annual consumption and meter type.
Every record is verified contact data rather than a scraped row, DNC-scrubbed before it reaches you, and checked against what we have already delivered to you so you are not sold the same contact twice.
What arrives with every record
How are leads delivered?
The field set and file format are agreed before the first delivery, so records arrive ready for your system instead of needing to be reshaped.
Volume and schedule are fixed in the Order, so you can staff against what is arriving. Screening and duplicate checking happen before a batch is released, not as a clean-up afterwards.
What happens if a lead is bad?
First, a distinction that matters. A record that is materially inaccurate against the agreed field set is a bad lead, and if you tell us within the period set in your Order we will replace or credit it on the terms that Order sets out.
A record that is accurate but did not convert is not a bad lead. What happens to a lead depends on how fast it is worked and by whom, and we will not pretend otherwise. We do not quote conversion rates, contact rates or return figures in advance, because any number we gave you before running your campaign would be somebody else's result.
The specific remedy is set per engagement rather than by a blanket policy on a web page, because volume and vertical change what is reasonable.
Do you work with companies outside the US, UK and Canada?
Yes. We take clients in any country. Where you are based does not need to match where you sell.
The constraint is the other end: we dial into the US, the UK and Canada, because those are the markets we have built and tested the compliance architecture for. If you are selling into those markets from anywhere in the world, that works.
Not covered here?
Ask us directly. The fastest way to judge an outbound supplier is to ask how something works and see whether the answer has any detail in it.